Wilkes University College of Business and Engineering 42 courses 123 total credits
Coordinator: Dr. Ge Grace Xiao Marketing majors choose courses to prepare themselves for careers in marketing fields that range from product management, advertising, sales and account management to retailing, e-business, distribution management, and strategic marketing planning in entrepreneurial, corporate, or not-for-profit organizations. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, and e-commerce firms in public- and private-sector institutions. Our students are expected to engage with the marketplace. Enhancing corporate competitiveness and delivering customer value is the starting goal for faculty and students in the Marketing Major. Consumer behavior, market segmentation, products as solutions, pricing, and brand strategy are taught with innovation and application. Sidhu Marketing Majors get much more than a classroom education - they partner with area businesses and organizations to deliver value for our community. For example, class projects give students the chance to tackle key marketing issues for many local and regional organizations. Many students participate in consulting projects through the Wilkes Small Business Development Center. Students are also invited to demonstrate their skills by participating in national competitions such as Collegiate Effie Challenges. Total minimum number of credits required for a Major in Marketing leading to the Bachelor of...
| Total Credits | 123 credits |
Each Student with a Major in Marketing Must Complete 15 of the Following Credits:
Also required: MKT 198 - Topics in Marketing (3 credits); MKT 298 - Topics in Marketing (3 credits); MKT 398 - Topics in Marketing (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| MKT 322 | Integrated Marketing Communication | 3 |
| MKT 324 | Retailing | 3 |
| MKT 326 | The Selling Process | 3 |
| MKT 327 | Seminar in Social Media Marketing | 3 |
| MKT 328 | Consumer Behavior | 3 |
| MKT 357 | Digital Marketing | 3 |
| MKT 419 | Marketing Research Analytics | 3 |
Each Student with a Major in Marketing May also Complete up to 12 of the Following Credits (or Additional Courses Above):
First Semester
| Code | Course Title | Credits |
|---|---|---|
| BA 151 | Integrated Management Experience I | 3 |
| COM 101 | Public Speaking | 3 |
| ENG 101 | Composition | 4 |
| FYF 101 | First-Year Foundations | 3 |
| PPD 101 | Personal and Professional Development I | 1 |
| Total First Semester | 14 credits | |
Second Semester
Also required: History Requirement (3 credits); Visual and Performing Arts Requirement (3 credits); Social Science Requirement (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| BA 119 | Data Analysis in Excel | 1 |
| BA 152 | Integrated Management Experience II | 3 |
| MTH 101 or MTH 107 | Solving Problems Using Mathematics or Business Mathematics | 3 |
| Total Second Semester | 16 credits | |
Third Semester
Also required: Social Science Requirement (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| CS 115 | Computers and Applications | 3 |
| FIN 240 | Introduction to Finance | 3 |
| MGT 251 | Management of Organizations and People | 3 |
| MKT 221 | Marketing | 3 |
| PPD 201 | Personal and Professional Development II | 1 |
| Total Third Semester | 16 credits | |
Fourth Semester
Also required: Marketing Major Course (3 credits); Philosophy or Foreign Language (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| ACC 161 | Financial Accounting and Decision-Making | 3 |
| BA 115 | Managerial Economics | 3 |
| ENG 120 | Introduction to Literature and Culture | 3 |
| Total Fourth Semester | 15 credits | |
Fifth Semester
Also required: MKT Major Course (3 credits); Science Requirement (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| ACC 162 | Managerial Accounting and Decision-Making | 3 |
| BA 335 | Law and Business | 3 |
| EC 102 | Principles of Economics II | 3 |
| PPD 301 | Personal and Professional Development III | 1 |
| Total Fifth Semester | 16 credits | |
Sixth Semester
Also required: Marketing Major Course (3 credits); Marketing Elective Course (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| MGT 354 | Organizational Behavior | 3 |
| MKT 462 | Marketing Internship | 3 |
| Total Sixth Semester | 15 credits | |
Seventh Semester
Also required: Marketing Major Elective Course (3 credits); Marketing Major Course (3 credits); Science Requirement (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| BA 319 | Business Statistics | 3 |
| PPD 401 | Personal and Professional Development IV | 1 |
| Total Seventh Semester | 16 credits | |
Eighth Semester
Also required: Marketing Major Elective Course (6 credits); Marketing Major Course (3 credits).
| Code | Course Title | Credits |
|---|---|---|
| BA 461 | Business Strategy and Decision-Making | 3 |
| MGT 358 | International Business | 3 |
| Total Eighth Semester | 15 credits | |
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