Wilkes University 3 credits Marketing
This course focuses on principles of digital marketing from both business and consumer perspectives. More than ever before, marketers are responsible for getting results and for generating the appropriate metrics to determine whether their objectives were achieved. This course teaches students critical skills such as search engine optimization, website analytics, pay-per-click advertising, and social media marketing. It provides students with solid experience in creating market data-driven strategies for the future success of a digital business. Pre-Requisites: MKT 221 with a minimum grade of 2.0.
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