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MKT 326

The Selling Process

Wilkes University 3 credits Marketing

Course Description

Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles, and sales management skills appropriate to the business interaction. Pre-Requisites: MKT 221 with a minimum grade of 2.0.

Code
MKT 326
Credits
3
Subject
Marketing

Programs That Include This Course

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