Wilkes University 3 credits Marketing
This course provides an introduction to marketing research and data analytics. This course examines the role of marketing research in the firm, global and ethical dimensions of research, different research designs, data collection procedures, sampling issues, fundamental (and some more advanced) data analysis techniques, and so on. A practical approach is adopted in this course. in addition to learning fundamental constructs and principles of marketing research, students will focus on learning tools and skills necessary for solving business problems and exploiting business opportunities.
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