Northwestern University Medill School of Journalism 39 courses 7 total credits
Students apply into the IMC Certificate during their first year or sophomore year. Students must complete two prerequisite courses and earn a minimum cumulative GPA of 3.0 in those course. Students must earn a cumulative GPA of 3.0 in the five IMC courses to achieve the certificate. The Integrated Marketing Communications Certificate consists of the following requirements:
One Statistics Course
One Microeconomics and Social Science Course
Certificate Courses (five units):
Core Courses (3 units)
| Code | Course Title | Credits |
|---|---|---|
| IMC 301-0 | Consumer Insight | 1 |
| IMC 302-0 | Research and Data Analytics | 1 |
| IMC 303-0 | Integrated Marketing Communications Strategy | 1 |
Certificate Courses (five units):
Electives (2 units)
Click a course code or title to read the full course description.
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