Northwestern University 1 credit Integrated Marketing Communications
Digital Governance will explore the legal and ethical uses of the emerging technologies that now drive marketing and marketing communications. But to do that, we must be familiar with and understand these technologies. So first, we?ll dive into algorithms, machine learning and AI, and then build our own AI models. Once we?ve gained a command of the technology, we?ll focus on the areas of marketing where AI will have the greatest impact, but which also are the areas of greatest legal and ethical risk. These areas include content creation and moderation, fakes and false information, intellectual property, data privacy and security, and biometrics. Once we?ve analyzed and evaluated these high-risk categories, we?ll build a digital governance framework for a hypothetical company that the instructors will create.
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