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IMC 301-0

Consumer Insight

Northwestern University 1 credit Integrated Marketing Communications

Course Description

Psychological, economic, communication, anthropological, and sociological perspectives on why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Goals and experiences as means to understanding people as consumers. Prerequisite: Admission to IMC Certificate Program.

Code
IMC 301-0
Credits
1
Subject
Integrated Marketing Communications

Programs That Include This Course

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