Northwestern University 1 credit Integrated Marketing Communications
Specialized courses include Finance for Integrated Marketing Communications -Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget development and spending allocation; Technology and Innovation for Media-This course addresses the profound impact that evolving media strategies have on news, marketing communications and audience experiences. Prerequisite: Medill students JOUR 301-0; non-Medill IMC Certificate students IMC 303-0.
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