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IMC 304-0

Digital Media Strategies

Northwestern University 1 credit Integrated Marketing Communications

Course Description

Explores the contemporary media landscape and how brand communications adapt to media technology and usage. Uses current case studies to understand the transition from passive consumption of traditional media to active participation in digital and social media. Focuses on engaging consumers and other audiences and communicating effectively with them through media. Prerequisites: IMC 303, and admission to IMC Certificate Program.

Code
IMC 304-0
Credits
1
Subject
Integrated Marketing Communications

Programs That Include This Course

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