Western Governors University Standalone Courses and Certificates 5 courses 12 total credits
The Digital Marketing Fundamentals certificate equips students with the essential knowledge and skills needed to begin a career in digital marketing. This certificate introduces students to a set of foundational digital marketing skills, including SEO, Google Search Ads, social media, content marketing, and email marketing. The culminating capstone project gives learners hands-on experience with an actual digital marketing project addressing the current needs of a real company and the creation of marketing assets that can be included in a professional portfolio.β
| Term 1 | 12 credits |
| Total Credits | 12 credits |
Term 1
| Code | Course Title | Credits |
|---|---|---|
| D373A | Marketing in the Digital Era | 3 |
| D378A | Digital Marketing Science | 4 |
| D381A | E-Commerce and Marketing Analytics | 3 |
| HS | Mastering HubSpot | 1 |
| DMC | Remote Employer-Led Digital Capstone Project | 1 |
| Total Term 1 | 12 credits | |
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