Western Governors University Standalone Courses and Certificates 3 courses 9 total credits
For many companies, business-to-business (B2B) sales is the key to unlocking growth and revenue opportunities. The professionals who work in B2B sales have a strong foundational skill set of emotional intelligence and communication. They are adept at using data and market research to find prospective customers. They use sales techniques to help them craft unique solutions to customer needs. Also, they understand the importance of building and nurturing long-term client relationships. This certificate provides students with these and other skills to help drive success in the field of B2B sales.
| Term 1 | 9 credits |
| Total Credits | 9 credits |
Term 1
| Code | Course Title | Credits |
|---|---|---|
| B2BS1 | Building a B2B Sales Foundation | 3 |
| B2BS2 | B2B Sales Strategies | 3 |
| B2BS3 | B2B Relationship Management and Negotiation | 3 |
| Total Term 1 | 9 credits | |
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