Western Governors University 3 credits Standalone Courses and Certificates
This course focuses specifically on business-to-business sales. It emphasizes the importance of creating and maintaining long-term relationships. Students explore the use of active and empathetic listening with their customers, and they discover the importance of solving problems, adding value, and negotiating. In addition, students learn about research and analysis, leveraging AI when possible, to gather information, ways to improve messaging, and how to identify resources. They are also introduced to the basics of project management and customer relationship management systems.
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