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MKT-315

Introduction to Marketing

Grand Canyon University 4 credits Marketing

Course Description

This course introduces models and practices used by contemporary marketers in fast-paced, dynamic, domestic and global markets, including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with an emphasis of how marketing integrates within all aspects of business.

Code
MKT-315
Credits
4
Subject
Marketing

Programs That Include This Course

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