Grand Canyon University The Colangelo College of Business 15 courses 120 total credits
Grand Canyon University’s Bachelor of Science in Marketing and Advertising program prepares students to compete for entry- level management and advertising positions in corporate marketing, digital marketing communications, and advertising for global products and services markets. The program emphasizes marketing, advertising, and communications strategies and tactics. Students learn how to make data-driven marketing and advertising decisions in global business environments.
| Total General Education | 34-40 credits |
| Total Marketing and Advertising Major | 60 credits |
| Total Electives | 20-26 credits |
| Total Bachelor of Science in Marketing and Advertising | 120 credits |
Marketing and Advertising Major
| Code | Course Title | Credits |
|---|---|---|
| BIT-200 | Introduction to Computer Technology | 4 |
| ACC-240 | Fundamentals of Accounting | 4 |
| MKT-315 | Introduction to Marketing | 4 |
| BUS-340 | Ethical and Legal Issues in Business | 4 |
| BUS-352 | Business Statistics | 4 |
| ECN-351 | Essentials of Economics | 4 |
| FIN-350 | Fundamentals of Business Finance | 4 |
| MKT-345 | Buyer and Consumer Behavior | 4 |
| MGT-420 | Organizational Behavior and Management | 4 |
| MKT-415 | Promotion and Advertising | 4 |
| MKT-445 | Marketing Research and Reporting | 4 |
| MGT-455 | Production/Operations Management | 4 |
| MKT-462 | Digital Marketing and Advertising | 4 |
| MKT-450 | Marketing Management | 4 |
| BUS-485 | Strategic Management | 4 |
| Total Marketing and Advertising Major | 60 credits | |
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