Grand Canyon University 4 credits Marketing
This course provides an integrated marketing communications perspective for advertising and promotion using internet and mobile technologies. In this fast-paced and constantly evolving environment, students develop objectives and create ethical communications campaigns that integrate knowledge of crosschannel and multichannel consumer behavior with website and landing page strategies and tactics, search engine optimization and search advertising, social media marketing, and mobility marketing. Prerequisite: MKT-245 or MKT-315.
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