Grand Canyon University The Colangelo College of Business 5 courses 20 total credits
Grand Canyon University’s Bachelor of Science in Sports The minor in Sports and Entertainment Management prepares students to compete for entry-level positions in both the sports and entertainment industry. Students will gain knowledge of the business operations of sports from youth and recreational sport, through professional sport leagues. In addition, students will learn about live entertainment and the association with the sports industry. Students learn how to engage with customers, sales, venue management, event planning and marketing.
| Code | Course Title | Credits |
|---|---|---|
| MKT-315 | Introduction to Marketing | 4 |
| SPT-230 | Introduction to Sports and Entertainment Management | 4 |
| SPT-350 | Sports and Entertainment Analytics | 4 |
| SPT-370 | Sports and Entertainment Marketing | 4 |
| SPT-375 | Sports and Entertainment Event Planning | 4 |
| Total | 20 credits | |
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