University of Illinois Chicago College of Business Administration 28 courses 120 total credits
To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Marketing degree requirements are outlined below. Students should consult the College of Business Administration (p. 184) section for additional degree requirements and college academic policies.
| General and Basic Course Requirements | 48 credits |
| Business Core | 42 credits |
| Major Requirements | 18 credits |
| Business Electives | 12 credits |
| Total Hours | 120 credits |
Major Requirements: Required Courses
| Code | Course Title | Credits |
|---|---|---|
| MKTG 370 | Quantitative Marketing Skills | 3 |
| MKTG 461 | Consumer Behavior | 3 |
| MKTG 465 | Strategic Marketing Management | 3 |
| MKTG 499 | Research Experience | 1-3 |
| Total Major Requirements: Required Courses | 18 credits | |
Concentration in Data-Driven Marketing
Select three of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKTG 458 | Digital Marketing Research | 3 |
| MKTG 459 | Qualitative Research and Discovery: Uncovering Consumer Insights in Marketing | 3 |
| MKTG 460 | Marketing Analytics | 3 |
| MKTG 467 | Business Intelligence in Marketing | 3 |
| MKTG 468 | Advanced Marketing Research | 3 |
| MKTG 475 | Product Management | 3 |
| Total Concentration in Data-Driven Marketing | 9 credits | |
Concentration in Digital Marketing
Select two of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKTG 455 | Multichannel Retailing | 3 |
| MKTG 470 | Branding | 3 |
| MKTG 474 | Integrated Marketing Communications | 3 |
| MKTG 479 | Digital and Social Media Marketing | 3 |
| Total Concentration in Digital Marketing | 9 credits | |
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKTG 458 | Digital Marketing Research | 3 |
| MKTG 464 | Content Marketing | 3 |
| MKTG 467 | Business Intelligence in Marketing | 3 |
Concentration in Innovation and Product Strategies
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKTG 475 | Product Management | 3 |
| MKTG 482 | Innovation Management | 3 |
| Total Concentration in Innovation and Product Strategies | 9 credits | |
Select two of the following:
Concentration in Sales Leadership
The following course is required:
| Code | Course Title | Credits |
|---|---|---|
| MKTG 473 | Introduction to Sales | 3 |
Select two of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKTG 463 | Marketing and Sales Channels | 3 |
| MKTG 476 | Business-to-Business (B2B) Marketing | 3 |
| MKTG 481 | Advanced Sales | 3 |
| MKTG 483 | Social Selling and Sales Technology | 3 |
Business Electives
| Code | Course Title | Credits |
|---|---|---|
| BA 220 | Business Professional Development II | 1 |
| BA 320 | Civic Engagement | 1 |
| ECON 270 | Statistics for Economics | 4 |
| Total Business Electives | 12 credits | |
Click a course code or title to read the full course description.
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