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MKTG 461

Consumer Behavior

University of Illinois Chicago 3 credits Marketing

Course Description

Examines the psychology of consumer behavior, focusing on how individuals select, purchase, and use products. Topics include perception, attitudes, cultural and social influences, and motivation, with applications to real-world marketing strategies. Course Information: Prerequisite(s): MKTG 360 or consent of the instructor.

Code
MKTG 461
Credits
3
Subject
Marketing

Programs That Include This Course

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