University of Illinois Chicago College of Business Administration 2 courses 12 total credits
The Marketing Minor provides students with a strong foundation in marketing principles while allowing flexibility to explore specialized areas through a diverse selection of marketing electives such as digital marketing, branding, innovation management, and market research, enabling students to tailor their studies to their interests. This minor is an excellent complement for business majors seeking to enhance their strategic and analytical skills and for students from other disciplines who want to develop marketing expertise applicable to various careers. Students should consult their home colleges about the acceptability and applicability of the coursework toward their degree. the declaration of the minor and for all work completed for the minor. β’ Non-CBA transfer students have the ability to declare the minor in their first semester at UIC with a transfer GPA of 3.00/4.00 or above. β’ Students must meet overall hours required as specified by the minor by registering for unique courses. Students may not use the same course for multiple CBA minors.
Prerequisite Courses for Non-Business Students
| Code | Course Title | Credits |
|---|---|---|
| MKTG 360 | Introduction to Marketing | 3 |
Program Requirements
| Code | Course Title | Credits |
|---|---|---|
| MKTG 461 | Consumer Behavior | 3 |
| Total Program Requirements | 12 credits | |
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