Arizona State University Walter Cronkite School of Journalism and Mass Communication 9 courses 33 total credits
In the Master of Arts program in strategic communication, you gain the media skills and techniques, critical thinking skills and leadership capacity to advance your career in media, agencies, corporations, government or nonprofit organizations. You develop the ability to address communication challenges through coursework in strategy development, content creation, client and audience research, crisis communication, ethics, campaign planning and others. You master skills in audience engagement and data analysis. Courses in communication management, leadership and project management help you become a leader. You are ready to shape brand narratives, guide reputation and lead communication strategy across sectors. Your experience begins by developing foundations in communication strategy, theory and ethics. An emphasis on content creation prepares you to produce comprehensive public relations campaigns and innovative digital marketing campaigns with strategic content including video storytelling, persuasive writing and media planning. Then, via the school's teaching hospital model, you receive immersive, hands-on training in advanced tools, progressive techniques and practical client work at an award-winning, student-run agency.
| Required Core | 3 credits |
| Other Requirements | 21 credits |
| Electives | 3 credits |
| Culminating Experience | 6 credits |
| Total Credits | 33 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| MCO 561 | Defining the Digital Audience | 3 |
| Total Required Core | 3 credits | |
Other Requirements
choose one of the following courses:
| Code | Course Title | Credits |
|---|---|---|
| MCO 502 | Media Skills | 8 |
| MCO 503 | Media Law | 3 |
| MCO 504 | Cronkite Master's Seminar | 1 |
| MCO 525 | Media Ethics Leadership | 3 |
| MCO 554 | Media Models, Organizations and Leadership | 3 |
| MCO 522 | Executive Communication and Media Relations | 3 |
| MCO 539 | Audience Lifecycle and Growth Strategies | 3 |
| Total Other Requirements | 21 credits | |
Electives
Culminating Experience
Additional Curriculum Information
Elective courses should be selected in consultation with the program advisor; some courses require department approval.
Click a course code or title to read the full course description.
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