Arizona State University Walter Cronkite School of Journalism and Mass Communication 8 courses 33 total credits
Build audience analytics, SEO and social media strategy skills in ASU's digital strategy and audience engagement degree, MS program at the Cronkite School.
| Required Core | 21 credits |
| Electives or Internship | 6 credits |
| Culminating Experience | 6 credits |
| Total Credits | 33 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| MCO 503 | Media Law | 3 |
| MCO 539 | Audience Lifecycle and Growth Strategies | 3 |
| MCO 561 | Defining the Digital Audience | 3 |
| MCO 562 | Search Engine Strategy for Digital Audience Acquisition | 3 |
| MCO 563 | Social Media Campaigns and Engagement | 3 |
| MCO 564 | Digital Audience Research and Behavior | 3 |
| MCO 565 | Digital Audience Analytics | 3 |
| Total Required Core | 21 credits | |
Electives or Internship
Culminating Experience
| Code | Course Title | Credits |
|---|---|---|
| MCO 566 | Digital Audience Management | 6 |
| Total Culminating Experience | 6 credits | |
Additional Curriculum Information
For electives or internship coursework, students should see the academic unit for the approved course list. Other coursework may be used with the approval of the academic unit.
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