Arizona State University Walter Cronkite School of Journalism and Mass Communication 8 courses 33 total credits
The Master of Science program in media research and technology prepares you to study how media and human behavior interact in a rapidly evolving digital society. You develop advanced quantitative and qualitative research skills to analyze audiences and content using AI, biometrics and real-time data. You also gain foundational media creation skills that inspire your analyses. Through applied research projects, you go beyond studying technology's relationship to media, using AI, biometrics and other emerging methods to conduct large-scale content analyses, measure content performance, model audience behavior, test messaging and examine audience attitudes. You also explore the issues at the nexus of media and tech --- including misinformation, polarization and network influence --- and drive solutions. Emphasizing ethical frameworks to guide responsible research and interpretation, the program prepares you for both doctoral studies and research careers in industry, government and nonprofit sectors. You emerge equipped to generate actionable insights that inform media strategy, technology development and public understanding in complex communication ecosystems. GI Bill® benefitsThis new program is not yet approved for use with GI Bill® benefits. GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
| Required Core | 6 credits |
| Other Requirements | 18 credits |
| Electives | 3 credits |
| Culminating Experience | 6 credits |
| Total Credits | 33 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| MCO 515 | Media Effects | 3 |
| MCO 520 | Media, Technology and Society | 3 |
| Total Required Core | 6 credits | |
Other Requirements
| Code | Course Title | Credits |
|---|---|---|
| MCO 502 | Media Skills | 8 |
| MCO 503 | Media Law | 3 |
| MCO 504 | Cronkite Master's Seminar | 1 |
| MCO 525 | Media Ethics Leadership | 3 |
| MCO 554 | Media Models, Organizations and Leadership | 3 |
| Total Other Requirements | 18 credits | |
Electives
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