The University of Texas at Austin Moody College of Communication 24 courses 120 total credits
The Plan of Study is a suggested four-year course sequence to support academic planning and serves as a helpful guide. Currently enrolled students should meet with their academic advisor to tailor their course selections and timelines to their individual goals and circumstances. All requirements are listed below, starting with the most specialized moving to the most general. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum.
| Free electives: Additional coursework to reach total hours required. | 24 credits |
| Foreign Language other than English, Beginning Proficiency | credits |
| College Requirements - Communication | 12 credits |
| General University Requirements | credits |
Major
Major
Hours chosen from:
| Code | Course Title | Credits |
|---|---|---|
| ADV 350 | Advertising Internship | 3 |
| ADV 650 | Advertising Internship | |
| ADV 468L | Portfolio III | |
| ADV 353 | Advertising and Public Relations Law and Ethics | 3 |
| ADV 370J | Integrated Communications Management | 3 |
| ADV 373 | Integrated Communications Campaigns | 3 |
| MKT 320F or MKT 337 | Foundations of Marketing or Principles of Marketing | 3 |
| Total Major | 3 credits | |
Major
Texas Creative:
| Code | Course Title | Credits |
|---|---|---|
| ADV 343K | Portfolio I | 3 |
| ADV 338L or ADV 347C | Copywriting or Art Direction | 3 |
| ADV 368K | Portfolio II | 3-4 |
| ADV 368L | Portfolio III | 3-4 |
Major
Texas Media and Analytics
| Code | Course Title | Credits |
|---|---|---|
| ADV 377.1 | Advanced Media Strategies | 3 |
| ADV 377M.3 | Digital Metrics | 3 |
| ADV 377M.9 | Media Investments | 3 |
Major
Texas Immersive
| Code | Course Title | Credits |
|---|---|---|
| ADV 365 | Audience Development and Engagement | 3 |
| ADV 367 | Experimental Storytelling | 3 |
| ADV 364 | Immersive Experiences | 3 |
Click a course code or title to read the full course description.
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