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ADV 370J

Integrated Communications Management

The University of Texas at Austin 3 credits Advertising

Course Description

Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester. Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each; and Marketing 320F, 337, 337H, or 337N with a grade of at least C-. Restrictions: Restricted to advertising majors.

Code
ADV 370J
Credits
3
Subject
Advertising

Programs That Include This Course

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