The University of Texas at Austin 3 credits Advertising
Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester. Pre/Corequisites: Advertising 370J with a grade of at least C- Restrictions: Restricted to advertising and public relations majors.
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