Michigan State University College of Communication Arts and Sciences 8 courses
The Minor in Public Relations, which is administered by the Department of Advertising and Public Relations, within the College of Communication Arts and Sciences, is available as an elective to students who are enrolled in any bachelor's degree program at Michigan State University. With the approval of the department that administers the student’s degree program, courses that are used to satisfy the requirements for the minor may also be used to satisfy the requirements for the bachelor’s degree. The minor is designed to provide an understanding of the role of public relations in contemporary society, along with knowledge and experience in developing public relations materials for use in corporate, governmental, and nonprofit organizational settings. Areas of focus include public relations and society, writing for traditional media and social media, public relations techniques, research methods, public relations campaigns and cases, public relations strategies, portfolio development, and public relations ethics. To apply, students must submit an application stating their interest in the minor. Applications are due by the tenth week of the semester. If the number of applicants meeting the basic qualifications exceeds the number of spaces available, selection will include evaluation of an interest statement and academic performance in prerequisite classes. Students will be notified of the decision after the completion of the semester.
All of the following courses
Students majoring in Journalism should take Statistics and Probability 200 (3 credits) in place of Communication 300.
| Code | Course Title | Credits |
|---|---|---|
| COM 300 | Methods of Communication Inquiry | 4 |
| PR 325 | Intermediate Social Media and Public Relations Techniques | 3 |
| PR 425 | Public Relations Strategy and Ethics in a Digital World | 3 |
| Total All of the following courses | 9-10 credits | |
One of the following courses
| Code | Course Title | Credits |
|---|---|---|
| ADV 486 | Integrated Campaigns (W) | 3 |
| COM 475 | Communication Campaign Design and Analysis (W) | 4 |
| Total One of the following courses | 3-4 credits | |
Complete 2 to 6 credits from the following
| Code | Course Title | Credits |
|---|---|---|
| ADV 402 | Public Relations Topics in Advertising | 1 |
| COM 402 | Public Relations Topics in Communication | 1 |
| JRN 402 | Public Relations Topics in Journalism | 1 |
Click a course code or title to read the full course description.
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