California State University, Los Angeles California State University, Los Angeles 31 courses
The Minor in Marketing provides the opportunity for students enrolled in other B.S.B.A. options or other degree programs to improve their employment prospects, enhance their understanding of consumer behavior and marketing, and/or improve their ability to successfully market a business or non-profit organization of their own. Students pursuing the Minor in Marketing must (1) meet all the current admission requirements for the B.S.B.A. degree program or any other degree program at California State University, Los Angeles and (2) be concurrently enrolled in and in good academic standing with the program in which they are admitted and enrolled. In addition, all coursework for the Minor in Marketing must be completed before or at the same time as the major degree program in which the student is enrolled. Roadmap
Required courses (12 units)
| Code | Course Title | Credits |
|---|---|---|
| MKT 3100 | Principles of Marketing | 3 |
| MKT 3210 | Personal Selling | 3 |
| MKT 3400 | Consumer Behavior | 3 |
| MKT 4460 or MKT 4461 | Marketing Research - Quantitative or Marketing Research-Qualitative | 3 |
Electives courses (6 units)
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