California State University, Los Angeles 3 credits MKT
Investigates marketing principles and philosophy while emphasizing the marketing process of selectivity and concentration, customer value, and differential advantage when developing marketing plans and strategies. Prerequisite: MKT 3100 Pre/Co-requisite(s): MKT 3400 and (MKT 4460 or MKT 4461 ) Needs Permission to Enroll: No This is not a sustainability-related course. [3]
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