New York University Leonard N. Stern School of Business 17 courses 36-54 total credits
Stern’s PhD program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena. The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses. Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media. The department is proud of a long tradition of close collaboration between doctoral students and faculty members. All applicants to the NYU Stern School of Business PhD Program are required to submit a complete application for admission. A complete application includes the online application, statement of purpose, optional essay, educational history and resume or CV, letters of recommendation, test scores, academic transcripts, and an application fee. See How to Apply for admission requirements and instructions specific to this program.
Major Requirements
Specialization Requirement
Behavioral Students
| Code | Course Title | Credits |
|---|---|---|
| MKTG-GB 4390 | Experimental Approach to Behavioral Research | 3 |
Specialization Requirement
Quantitative Students
| Code | Course Title | Credits |
|---|---|---|
| MKTG-GB 4394 | Advanced Empirical Methods | 3 |
Required Practica
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