New York University 3 credits Marketing
This course is intended as an introduction for PhD students who want to design and analyze behavioral experiments The course has three objectives to learn how to test research ideas with rigorous unconfounded experimental designs to learn how to analyze these designs using SAS and to learn how to interpret and evaluate experimental work by other researchers The topics covered include between subjects withinsubject and mixed designs factorial designs and analysis of covariance Please keep in mind that this course is not a statistics course While we will cover some of the calculations behind the analyses the emphasis is on learning to use the techniques and interpreting applications
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