Oregon State University College of Business 13 courses 27-28 total credits
The Marketing minor provides students with marketing skills and leadership training. Opportunities exist for individuals with marketing skills in a wide variety of positions and career options, including sales, advertising and communications, retailing, brand management, logistics management, market research, purchasing management, and more.
| Total Credits | 27-28 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| BA 223 or BA 390 | Principles of Marketing or Principles of Marketing | 4 |
| MRKT 492 | Consumer Behavior | 4 |
| MRKT 493 | Integrated Marketing Communications | 4 |
Electives
| Code | Course Title | Credits |
|---|---|---|
| BA 290 | Introduction to Careers in Marketing | 3 |
| MRKT 484 | Digital Marketing Platforms | 4 |
| MRKT 485 | Search Marketing | 4 |
| MRKT 486 | Customer Relationship Management | 4 |
| MRKT 488 | Professional Sales | 4 |
| MRKT 491 | Qualitative Research Methods | 4 |
| MRKT 495 | Retail Management | 4 |
| MRKT 497 | Global Marketing | 4 |
| MRKT 498 | Services Marketing | 4 |
| Total Electives | 27-28 credits | |
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