New York University School of Professional Studies 41 courses 128 total credits
Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities in both the profit and nonprofit sectors. Corporate marketing departments, media outlets, nonprofit organizations, advertising agencies, and social media companies have become more dependent on the analysis of data to make critical decisions that will help to build market share, penetrate new markets, create brand loyalty, and ultimately affect their bottom line. They will require professionals who can analyze complex data and provide the information needed to develop the most effective marketing campaigns and initiatives. The Bachelor of Science in Marketing Analytics—one of the only undergraduate degrees of its kind in the country—provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Taught by top industry experts, this innovative program of study will provide the skill sets and the knowledge base that will position you for a range of career opportunities in a field that will drive the future of marketing and business on a global scale. Admission to this program is currently paused to undertake a comprehensive overhaul while continuing to support enrolled students to complete their programs of study. Questions? Contact Admissions at 212-998-7100 or sps.admissions@nyu.edu.
Writing
The following courses may be required based on a writing placement assessment, and should be successfully completed within the first three semesters:
Critical Thinking
| Code | Course Title | Credits |
|---|---|---|
| HUMN1-UC 6401 | Critical Thinking: Big Questions, Many Answers | 4 |
Quantitative Reasoning
Students, in close consultation with their adviser, select Math 1 and Math II or one of the following other courses based on a math placement assessment:
| Code | Course Title | Credits |
|---|---|---|
| MATH1-UC 1101 | Math I | 2 |
| MATH1-UC 1141 | Math II | 2 |
| MATH1-UC 1105 | Mathematical Reasoning | 4 |
| MATH1-UC 1171 | Precalculus | 4 |
| MATH1-UC 1174 | Calculus W/Applications to Business & Economics | 4 |
Scientific Issues
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| SCNC1-UC 2001 | Human Biology | |
| SCNC1-UC 3203 | Environmental Sustainability | |
| SCNC1-UC 3207 | Space and Society: Navigating Satellites |
Historical Perspectives
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| HIST1-UC 5804 | Renaissance to Revolutn | 4 |
| HIST1-UC 5820 | The American Experience | 4 |
| HIST1-UC 5821 | The Making of Europe | 4 |
| HIST1-UC 5822 | Contemporary World | 4 |
Global Perspectives
Select one of the following:
Literary Artistic Expressions
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| ARTS1-UC 5438 | History of Music | 4 |
| ARTH1-UC 5443 | Visual Expressions in Society | 4 |
| LITR1-UC 6201 | Exploring Cultural Storytelling through Global Literature | 4 |
Foundation Courses
Students are required to take six of the following courses:
Required Marketing Analytics Courses
Students are required to take all of the following courses.
Marketing Analytics Electives
Select an additional 8 credits from the communication/marketing, information technology, and digital media courses in the Leadership and Management (BS) or the Information Systems Management (BS). Other related electives can be discussed with your advisor. One of these electives may include the following course:
| Code | Course Title | Credits |
|---|---|---|
| MKAN1-UC 7990 | Special Topics in Marketing Analytics | 2-4 |
Graduation Project
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKAN1-UC 7991 | Senior Project: Seminar: Market Analytics | 4 |
| MKAN1-UC 7992 | Senior Project: Internship Marketing Analytics | 4 |
Click a course code or title to read the full course description.
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