New York University 4 credits Marketing Analytics
Web Analytics taps into one of the most data rich environments on the planet - an environment where numbers, math, data, and analysis are ripe for supporting digital marketing decision-making. Digital data can be used to: - Market effectively and reduce waste - Increase relevance in targeted audience marketing - Improve digital customer relationship management efforts - Optimize digital marketing budget allocation - Increase ROI The digital device consumption trend of recent years has showcased an explosion of present state and future growth expectations for digital marketing business interests. Understanding digital behavior between brands and consumers is the focus of Web Analytics by utilizing data-driven insights via websites, mobile apps, and digital advertising. Prerequisites: (MATH1-UC 1172 OR MATH1-UC 1171) AND MKAN1-UC 5101.
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