Arizona State University Walter Cronkite School of Journalism and Mass Communication 5 courses 15 total credits
Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences? By exploring the users of websites, social networks and apps, and applying techniques across digital analytics, social media, search engine optimization and search engine marketing, you gain a rich understanding of how to acquire and engage audiences with digital content and campaigns. The digital audiences minor program uses real cases from actual brands and organizations to explore tools such as Google Analytics and Meta Ads, and tactics including competitive keyword research and digital advertising. Upon completion, you have a portfolio of authentic client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.
| Total Credits | 15 credits |
Program Requirements
The minor in digital audiences requires 15 upper-division credit hours. Students must complete MCO 307 first, followed by MCO 320, MCO 433, MCO 434 and MCO 438 in any order. Students must earn a "C" or better in all courses to be awarded the minor. Prerequisite courses may be needed in order to complete the requirements of this minor.
| Code | Course Title | Credits |
|---|---|---|
| MCO 307 | The Digital Audience | 3 |
| MCO 320 | Brand Storytelling | 3 |
| MCO 433 | Social Media Campaigns, Engagement and Research | 3 |
| MCO 434 | Search Engine Research and Strategy | 3 |
| MCO 438 | Digital Audience Analysis | 3 |
| Total Program Requirements | 15 credits | |
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