Arizona State University Walter Cronkite School of Journalism and Mass Communication 23 courses 120 total credits
Virtually all companies and organizations seek professionals who know how to grow and engage audiences online. The Bachelor of Science program in digital strategy and audience engagement prepares you to reach audiences strategically with digital content and demonstrate measurable growth. The program features high-value, hands-on courses in which you develop strategies and tactics to grow audiences through audience analysis, search engine marketing, paid and organic social media campaigns, and digital content creation. Through elective courses, you develop additional expertise in areas such as management, audience data and intellectual property. You may also pursue internships for credit through Cronkite's media-focused career services team, and study audiences across the globe with international learning opportunities. You graduate from the program ready to drive audience growth, execute digital marketing and advance businesses across industries.
| Total Credits | 120 credits |
Major Requirements
Upper Division MCO Elective 9 credit hours
Global Experience
Global Communities, Societies, and Individuals (GCSI) OR Study Abroad credit Students choose to complete additional GCSI course or a Study Abroad course to fulfill this requirement. 3 credit hours
Focus Area
Students gain deeper subject matter expertise in a field or discipline outside of the major by selecting a minor, certificate or group of courses in consultation with their academic advisor. Focus Area 12 credit hours Upper Division Focus Area 3 credit hours
ASU 101 or College-Specific First-Year Seminar
ASU 101 or college-specific equivalent First-Year Seminar required of all first-year students.
| Code | Course Title | Credits |
|---|---|---|
| ASU 101 | -TPS The ASU Experience | 1 |
| Total ASU 101 or College-Specific First-Year Seminar | 1 credits | |
First-Year Composition
All baccalaureate degree students must fulfill university graduation requirements, including a minimum of 120 credit hours, with at least 45 credit hours in upper-division courses. All undergraduate students must complete General Studies requirements. Mathematics Placement Assessment score determines placement in first mathematics course. Students should work with their academic advisor, and consider course prerequisites, in order to complete all degree requirements in four years. MCO 451 Professional Development I and MCO 452 Professional Development II courses are designed to prepare students to go into the workforce and should be completed in student's senior year or final semester.
| Code | Course Title | Credits |
|---|---|---|
| ENG 101 | First-Year Composition | |
| ENG 102 | First-Year Composition | |
| ENG 105 | Advanced First-Year Composition | |
| ENG 107 | First-Year Composition | |
| ENG 108 | First-Year Composition | |
| Total First-Year Composition | 6 credits | |
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