Arizona State University Walter Cronkite School of Journalism and Mass Communication 5 courses 15 total credits
The graduate certificate program in digital audiences prepares you to drive audience growth and engagement in any industry. You learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, you develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital analytics. This program is designed to help you develop new skills, take on new responsibilities or more effectively promote your work.
| Required Core | 15 credits |
| Total Credits | 15 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| MCO 561 | Defining the Digital Audience | 3 |
| MCO 562 | Search Engine Strategy for Digital Audience Acquisition | 3 |
| MCO 563 | Social Media Campaigns and Engagement | 3 |
| MCO 564 | Digital Audience Research and Behavior | 3 |
| MCO 565 | Digital Audience Analytics | 3 |
| Total Required Core | 15 credits | |
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