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MGS 616

Predictive Analytics

University at Buffalo 3 credits Management Science and Systems

Course Description

This course teaches the technical and managerial skills needed in developing predictive analytics applications which are used by customer-centric corporations - retail, financial, communication, and marketing groups - to help make decisions involving complex systems. The course concentrates on a set of well-known predictive analytics methods to support business decision making. Topics such as association rule mining, decision trees, neural networks, regression analysis and cluster analysis are covered in great depth. Extensive hands-on experience using software such as SAS Enterprise Miner is provided.

Code
MGS 616
Credits
3
Subject
Management Science and Systems

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