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COM 540

Persuasion and Social Influence

University at Buffalo 3 credits Communication

Course Description

Studies in Persuasion provides graduate students with state-of-the-art research in the science of attitude change and persuasive communication. In addition to learning the principles of persuasion, students will review research studies testing the validity of persuasive concepts as well as empirical research designed to test theories of message design, reception, and effects.

Code
COM 540
Credits
3
Subject
Communication

Programs That Include This Course

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