University at Buffalo College of Arts and Sciences 2 courses 9 total credits
The Communication Campaigns micro-credential prepares learners to develop effective messages and campaigns for diverse career fields, including, but not limited to, marketing, health or politics. This program is open to communication graduate students, graduate students in other disciplines and also non-degree seeking individuals, including professionals who wish to improve their skills and marketability. You will learn the principles of persuasive communication and how to apply these principles in specific circumstances and across media platforms, such as social media or print messages. These skills are valued in the workplace and are especially beneficial for individuals in careers that involve communication, sales or dissemination of knowledge.
| Total Credits | 9 credits |
Communication Campaigns Core
Students must take at least one foundational course: Course title: Entertainment-Education for Health Promotion and Social Change. Course title: Audience Analysis and Program Evaluation.
| Code | Course Title | Credits |
|---|---|---|
| COM 540 or COM 629 | Persuasion and Social Influence or Topics | 3 |
| Total Communication Campaigns Core | 3 credits | |
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