Rutgers University 3 credits Marketing
Study of how organizations collect and use information about consumers, competitors, and the environment. Topics include information system needs for marketing decision-making; exploratory, descriptive, and experimental research designs; data collection methods; and analysis techniques for describing research results. Special emphasis given to the effects of new technology on understanding consumer behavior. A major research project is required. Prerequisites: [(52:630:201 and 50:960:183) or (50:960:283)]
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