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52:630:375

Brand Management

Rutgers University 3 credits Marketing

Course Description

Analyzing all aspects of a brand including strategic plans to create, build, and leverage a brand's equity or value over time. Course topics will include brand values, positioning, awareness, image, and loyalty. The course will cover frameworks for developing and launching brand extensions and co-brands, global branding, sustainability, and methods to assess brand performance and profitability. Prerequisite: 52:630:201.

Code
52:630:375
Credits
3
Subject
Marketing

Programs That Include This Course

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