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52:630:369

Product Development and Planning

Rutgers University 3 credits Marketing

Course Description

In this course students collaborate on ideas in a team environment to gain an understanding of product development focusing on creative processes including basic design techniques, technical considerations, colors, materials, and production methods. Business solutions incorporate analyzing society, target markets, current trends, sourcing, costs, and marketing efforts. Final line ideas are presented. Prerequisite: 52:630:201.

Code
52:630:369
Credits
3
Subject
Marketing

Programs That Include This Course

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