University of Illinois Springfield College of Business and Management 26 courses
The program is not accepting applications for the Bachelor of Business Administration Concentration in Marketing at this time.
| Major Requirements | 15 credits |
Foundation Requirements
| Code | Course Title | Credits |
|---|---|---|
| ACC 211 | Introduction to Financial Accounting | 3 |
| ACC 212 or ACC 311 | Introduction to Managerial Accounting or Administrative Uses of Accounting | 3 |
| ECO 201 | Introduction to Microeconomics | 3 |
| ECO 202 or ECO 315 | Introduction to Macroeconomics or Economics for Administration | 3 |
| ECO 213 or MAT 121 | Statistics for Business and Economics or Applied Statistics | 3 |
| Total Foundation Requirements | 11-15 credits | |
College Core
Marketing Concentration Requirements
| Code | Course Title | Credits |
|---|---|---|
| MKT 431 | Consumer Behavior | 3 |
| MKT 432 | Research Methods and Analytics in Marketing | 3 |
| MKT 441 | Marketing Analytics | 3 |
Select two of the following (or other MKT electives approved by the program)
| Code | Course Title | Credits |
|---|---|---|
| MKT 430 | Topics in Marketing | 3 |
| MKT 434 | Brand Management | 3 |
| MKT 435 | Sales Force Management and Professional Selling | 3 |
| MKT 437 | Advertising | 3 |
| MKT 438 | International Marketing | 3 |
| MKT 439 | Retail Management and Analytics | 3 |
| Total | 6 credits | |
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