Georgia Institute of Technology Scheller College of Business 19 courses 15 total credits
Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.
| Total Credits | 15 credits |
Program of Study
Pre-requisite before completing certificate:
| Code | Course Title | Credits |
|---|---|---|
| MGT 3300 | Marketing Management I | 3 |
Select one (1) course from the following (Group A):
| Code | Course Title | Credits |
|---|---|---|
| MGT 3310 | Marketing Research: Analytics | 3 |
| MGT 4312 | Marketing Research: Tools and Design | 3 |
| Total | 3 credits | |
Select three (3) from the following (Group B):
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