Arizona State University W. P. Carey School of Business 7 courses 15 total credits
Ideal if you are are an undergraduate nonbusiness major, the certificate program in sales and marketing essentials offers you a set of courses that cover indispensable marketing knowledge in a wide variety of marketing application domains. You enroll in two fundamental courses in marketing and choose three additional courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor the certificate to your particular interests. While some courses are offered in a face-to-face setting, the entire certificate is offered via iCourse for flexibility and convenience.
| Total Credits | 15 credits |
Program Requirements
The certificate in sales and marketing essentials requires 15 credit hours with at least 12 upper division credits. To receive the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.
| Code | Course Title | Credits |
|---|---|---|
| MKT 390 | Essentials of Marketing | 3 |
| MKT 391 | Essentials of Selling | 3 |
| Total Program Requirements | 6 credits | |
Program Requirements - Upper Division Sales and Marketing Essentials Certificate Electives:
Choose from this list.
| Code | Course Title | Credits |
|---|---|---|
| MKT 392 | Essentials of Business Marketing | |
| MKT 395 | Essentials of Advertising and Marketing Communication | |
| MKT 396 | Essentials of Services Marketing | 3 |
| MKT 397 | Essentials of Global Marketing | |
| MKT 398 | Essentials of Sports Business | |
| Total | 9 credits | |
Program Requirements
Prerequisite courses may be needed in order to complete the requirements of this certificate.
Click a course code or title to read the full course description.
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