University of Florida College of Journalism and Communications 6 courses 15 total credits
The Public Relations minor prepares students for entry-level jobs as technicians, such as producing social media strategies and tactics or effective multimedia news releases, as well as for career advancement as managers, such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action. Excellent writing and critical thinking skills are essential.
Required Courses
| Code | Course Title | Credits |
|---|---|---|
| PUR 3000 | Principles of Public Relations | 3 |
| PUR 3622 | Social Media Management | 3 |
| PUR 4442 | Public Interest Communications | 3 |
| PUR 4400C | Crisis Communications | 3 |
| PUR 3211 | Diverse Voices | 1 |
| PUR 4243 | Industry Perspectives | 2 |
| Total Required Courses | 15 credits | |
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