New York University Steinhardt School of Culture, Education, and Human Development 43 courses 128 total credits
The Bachelor of Music program in Music Business prepares students to be leaders in the dynamic marketplace of popular and commercial music through an academically rigorous curriculum designed to encourage and facilitate collaboration across disciplines, especially songwriting and music technology. Students develop skills that serve them well in a fast-paced industry that needs thoroughly trained personnel who can apply business and administration theory to problems that have a strong aesthetic and artistic dimension. Students explore the structure of the music industry, including its systems, practices, rules, and regulations; examine the reasons behind changes in that structure; and undertake critical analysis and reinvention of the industry itself. Specialization courses cover record labels and music publishers, concert venues and touring, digital distributors and mobile platform, strategic branding, music data analytics, fan engagement, global markets, and more. The curriculum also promotes individual choices and development through an interactive classroom atmosphere, internships, and participation in the program's record company, Village Records. Students are encouraged to participate in extracurricular activities such as the Program Board and radio station WNYU. Students are required to learn about the international music business, and have several study-abroad options. New York University's Office of Undergraduate Admissions supports the application process for all undergraduate programs at NYU. For additional information about undergraduate admissions, including application requirements, see How to Apply.
| Restricted Music Business Electives | credits |
| Music Electives or Advanced-Level Music Business Elective Courses by advisement | 14 credits |
| Unrestricted Electives | credits |
| Select 20 Unrestricted Elective credits | 20 credits |
Liberal Arts Requirements
Expository Writing
| Code | Course Title | Credits |
|---|---|---|
| EXPOS-UA 1 | Writing as Inquiry | 4 |
| ACE-UE 110 | Advanced Writing and Research | 4 |
Liberal Arts Requirements
Foundations of Scientific Inquiry
| Code | Course Title | Credits |
|---|---|---|
| MATH-UA 9 | Algebra, Trigonometry, and Functions | 4 |
Liberal Arts Requirements
Other Liberal Arts Requirements
| Code | Course Title | Credits |
|---|---|---|
| ECON-UA 1 | Introduction to Macroeconomics | 4 |
| ECON-UA 2 | Introduction to Microeconomics | 4 |
Liberal Arts Requirements
Additional Requirements
| Code | Course Title | Credits |
|---|---|---|
| SAHS-UE 1 | New Student Seminar | 0 |
Specialization Requirements
Required Music Courses
| Code | Course Title | Credits |
|---|---|---|
| MPATC-UE 1301 | Theory & Practice I: Global Approaches to Music | 2 |
| MPATC-UE 1302 | Aural Skills I: Global Approaches to Music | 1 |
Specialization Requirements
Theory and Practice II and Aural Skills II (Select one of the two options below) MPATC-UE 1321 may also be replaced by MPATC-UE 1322.
| Code | Course Title | Credits |
|---|---|---|
| MPATC-UE 1311 | Theory & Practice II: Tonal Harmony & Voice Leading | 2 |
| MPATC-UE 1321 or MPATC-UE 1312 | Aural Skills II: Tonal Harmony & Voice Leading or Theory & Practice II: Popular Music | 1 |
| Total Specialization Requirements | 3 credits | |
Specialization Requirements
Advanced Theory and Practice (choose two of the following)
Specialization Requirements
Music Business Specialization
Specialization Requirements
Core Business Studies
| Code | Course Title | Credits |
|---|---|---|
| ACCT-UB 1 | Prin of Financial Acctg | 4 |
| MGMT-UB 1 | Management and Organizations | 4 |
| STAT-UB 103 | Stats F/Bus Cntl Regress & Forecasting Models | 4 |
| MKTG-UB 1 | Intro to Marketing | 4 |
Specialization Requirements
Select two of the following:
| Code | Course Title | Credits |
|---|---|---|
| MKTG-UB 4 | Managing Creative Content Development | 2 |
| MKTG-UB 23 | Technology's Impact On Entertainment & Media | 2 |
| MKTG-UB 24 | Arts Marketing | 2 |
| MKTG-UB 25 | The Business of Broadway | 2 |
| MKTG-UB 40 | Entertainment & Media Industries | 2 |
| MKTG-UB 43 | Deal Making in the Entertainment Industry | 2 |
| MKTG-UB 46 | Globalization of The Entertainment Industry | 2 |
| MKTG-UB 56 | Digital Business Strategy | 2 |
| MULT-UB 48 | Entertainment Law | 2 |
| TECH-UB 38 | Social Media & Digital Marketing | 3 |
| TECH-UB 60 | Networks, Crowds and Markets | 3 |
| Total Specialization Requirements | 4 credits | |
Specialization Requirements
Application Studies
| Code | Course Title | Credits |
|---|---|---|
| MPAMB-UE 1320 | Internship in Music Business | 4 |
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