Pennsylvania State University Penn State Erie, The Behrend College 10 courses
This minor is designed to accommodate undergraduates enrolled in engineering and engineering technology who wish to augment their majors with further studies in industrial or technical sales. This minor is designed for non-business majors. The objective of the minor is to acquaint the technical students of these majors with the issues and methods associated with industrial or technical sales. Relevant studies include principles of management, operations management, supply chain management, marketing, logistics systems, procurement, personal selling or business-to-business marketing, and project management. Students who complete the minor will be positioned for career opportunities as direct sales engineers who play a key role in selection, purchase, installation and maintenance of technical products by selling technology and engineering solutions, or as manufacturing representatives who independently form contracts in exclusive marketing territories for multiple small manufacturers of compatible but not competing technical products.
Prescribed Courses
| Code | Course Title | Credits |
|---|---|---|
| MGMT 301 | Basic Management Concepts | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| SCM 301 | Supply Chain Management | 3 |
Additional Courses
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