California State University, Los Angeles California State University, Los Angeles 7 courses
The Minor in Retailing will provide the opportunity for students enrolled in other B.S.B.A. options or other degree programs to improve their employment prospects, enhance their understanding of retailing and consumer behavior, and/or improve their ability to successfully operate a brick-and-mortar or online retail business or non-profit organization. Students pursuing the Minor in Retailing must (1) meet all the current admission requirements for the B.S.B.A. degree program or any other degree program at California State University, Los Angeles and (2) be concurrently enrolled in and in good academic standing with the program in which they are admitted and enrolled. Additional limitation on double counting courses if pursuing a Marketing Option or minor may exist. In addition, all coursework for the Minor in Retailing must be completed before or at the same time as the major degree program in which the student is enrolled. Roadmap
Required Courses (12 units)
| Code | Course Title | Credits |
|---|---|---|
| MKT 3600 | Principles of Retailing | 3 |
| MKT 3400 | Consumer Behavior | 3 |
| MKT 4600 | Retail Buying and Merchandising | 3 |
| MKT 4610 | Digital Marketing and E-commerce | 3 |
Electives (3 units)
Select one course from the following:
| Code | Course Title | Credits |
|---|---|---|
| MKT 3800 | Introduction to Social Media Marketing | 3 |
| MKT 3950 | Community Based Social Marketing | 3 |
| MKT 4320 | Sustainability Marketing | 3 |
Click a course code or title to read the full course description.
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