Temple University Fox School of Business and Management 24 courses 24-25 total credits
The Minor in Marketing, offered by the Department of Marketing, allows students to explore a firm's value creation, customer acquisition, and development and retention processes, expanding career options especially for students with majors in Business Management, Entrepreneurship, Finance, Human Resources, International Business, Management Information Systems, and Real Estate. Students can develop career-based competencies in the marketing minor.
| Total Credits | 24-25 credits |
Prerequisite Courses
Required Courses
| Code | Course Title | Credits |
|---|---|---|
| MKTG 3511 | Marketing Research | 3 |
| MKTG 3596 | Consumer and Buyer Behavior | 3 |
Electives
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